Isabelle Huff
Projects
Willow's Cafe
Retrofaire
Give Me A Brake
Miskatonic
Botanical Brawl
Isabelle Huff
About Me
I am a graphic designer and illustrator driven by the process of turning ideas into thoughtful, engaging visual experiences. Having recently graduated from Michigan State University with a degree focused on interactive media and visual design, my work spans the layout of print and digital materials, illustration, and user interfaces.Let's connect.
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Creative Approach to Graphic DesignI approach every project by finding the right visual language for the moment — whether that calls for something clean and structured or something with a more hand-crafted, illustrative feel. Drawing fuels by creativity, but it's the ability to read what a piece needs and deliver it intentionally that drives my work. Strong fundamentals in typography, composition, and color are the foundation of all of it.When it comes to user interface design, I approach screen layouts from a visual perspective with the user in mind, focusing on hierarchy, spacing, and clean functionality. My goal is always to ensure that menus, screens, and interactive elements are both visually appealing and intuitive to navigate.Collaborative Project ExperienceWhile I am just launching my professional career, I have extensive experience working within intensive, fast-paced team environments. Through advanced coursework, I have coordinated the overall art direction for hands-on collaborative projects designed to mirror professional studio pipelines. These experiences — working alongside developers and other creatives to bring digital products to life — have taught me how to communicate effectively, manage tight timelines, and always design with the final user experience in mind.Looking ForwardI'm excited to bring my skills into a professional setting for the first time. I thrive when I'm learning, and I genuinely love being around people I can grow from — whether that's a mentor, a collaborator, or just someone who approaches problems differently than I do. What I bring to a team is fresh perspective, real curiosity, and a drive to keep getting better.
Isabelle Huff
Willow's Cafe
Willow's Cafe is a concept branding and social media project creating a complete visual identity for a cozy neighborhood cafe, including a logo, six Instagram feed posts, and four story highlight icons designed to build a warm, cohesive presence on the platform.
Creative Approach: The goal was to make a digital space feel just as welcoming as a physical neighborhood storefront. I chose a warm, earthy color palette and paired it with clean typography to give the brand an inviting, grounded personality. For the social media assets and highlight icons, I focused on creating authentic, eye-catching layouts that would stand out on a feed while staying true to the cafe’s cozy vibe.Tools used: Adobe Photoshop, Adobe Illustrator, Figma (using Instagram Profile UI Kit)
Isabelle Huff
Retrofaire
Retrofaire is a concept e-commerce website for a vintage clothing resale brand. The project includes website layouts for both a homepage and an about page, designed to show how a nostalgic brand identity can live seamlessly within a modern online retail space.
Creative Approach: My aim was to give the site an authentic vintage personality without sacrificing a clean, intuitive shopping experience. I built the entire interface around the retro-inspired color palette, then curated and edited the product imagery so every photo aligned perfectly with those tones. To balance the nostalgic aesthetic, I kept the user interface elements streamlined and clean. By focusing on intentional grid layouts, a bold spring sale banner, and straightforward navigation, I created a web layout that feels cohesive, stylish, and effortless to browse.Tools used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Isabelle Huff
Give Me A Brake
Give Me a Brake is an interactive, endless driving game where players step into the shoes of a truck driver speeding down a highway, forced to manage chaotic in-cab distractions while navigating traffic. Developed by a cross-functional team in a studio environment, I served as the lead artist from initial concept to the final launch on Itch.io. The project was developed under the guidance of industry representatives from Rockstar Games, who pushed our team through rigorous milestone reviews and professional-level critiques.
Creative Approach: The main challenge was establishing a distinct visual identity and ensuring it stayed completely consistent across the project from start to finish. Receiving regular milestone feedback from professionals at a leading studio like Rockstar Games gave me a real-world perspective on how to constantly push and refine my work. As the art director, I set the style guidelines for the team and managed the cohesive look of all in-game assets — including illustrated 2D billboards and concept layouts for the truck dashboard. I translated the game's high-energy vibe into a bold promotional poster and a custom illustrated logo, demonstrating skills for maintaining a unified creative vision and responding and adapting based on professional feedback.Tools used: Adobe Photoshop, Adobe InDesignItch.io page: Give Me A Brake
Isabelle Huff
Miskatonic
Miskatonic is a text-based strategy game currently in the process of being published on Steam, where players take on the role of an ancient god harvesting fear and manipulating the human psyche. Serving as the lead artist from start to finish, I was responsible for developing the overall visual identity and establishing the game's atmospheric, dark vibe. My role involved art directing a team of artists, creating core in-game assets, and designing the full suite of promotional marketing materials — including the promotional poster and all graphics required for the Steam storefront launch.
Creative Approach: My primary goal was finding a visual way to bring a text-based strategy game to life and capture its psychological themes. I built an immersive, eerie color palette and tone to define the game's dark atmosphere. As the art director, I set the style guidelines for our team to ensure all asset creation stayed cohesive and unified. To prepare the game for its public launch, I shifted into marketing design, building out the promotional poster and the exact graphic layouts required for the Steam storefront — giving me hands-on experience managing a brand from initial asset creation all the way to a digital product launch.Tools used: Adobe PhotoshopSteam page: Miskatonic
Isabelle Huff
Botanical Brawl
Botanical Brawl is a user interface concept project that involved designing a comprehensive screen flow based on a specific creative brief. Focusing strictly on UI design rather than full game development, the project includes layouts for a main menu, settings menu, pause menu, and an inventory management screen. The custom illustrations and visual assets were created in Photoshop before being brought into Figma to build out the final layouts.
Creative Approach: The primary objective was executing a project brief that called for a distinct 1960s aesthetic. Working within these stylistic constraints, I pulled inspiration from the 1960s pop-art movement to give the interface a vibrant, nostalgic feel. I used Photoshop to craft the custom illustrations and style the typography to match this vision, then utilized Figma to assemble the actual screens. This multi-tool workflow allowed me to focus heavily on interface principles like spacing and layout hierarchy, ensuring that dense screens like the inventory management system remained organized and easy to read.Tools used: Figma, Adobe PhotoshopFigma prototype: Botanical Brawl
Isabelle Huff
Project Title
Project summary
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